Beverage Carton

From Milk Cartons to Toilet Paper

Beverage cartons are a hybrid of plastic and cellulose and as a result were difficult to recycle. That is until an Italian company, Lucart, came up with a technology that separates the materials found in beverage cartons and recycles them. The cellulose is used to create 100% recycled disposable paper products such as toilet paper, napkins and kitchen towels. The plastic is used to create bits and bobs like rulers, pens and sunglasses, so it’s a waste free process. No by products, no sludge and no trees cut down unnecessarily.


Saving Trees in the Process

Using recycled toilet paper is a great way to reduce the number of trees felled. According to the US National Resource Defence Council “If every household in the United States replaced just one roll of virgin fibre toilet paper (500 sheets) with 100% recycled ones, we could save 423,900 trees.”

Of course, as with most statistics, this stat only concerns the US, but I did a bit of sleuthing and worked out if each Australian household used just one roll of recycled toilet paper instead of virgin, Australia could save around 30,000 trees. THE

Econatural 100% recycled disposable paper products

The EcoNatural Range

Toilet paper is one of those industries that isn’t exactly known for innovation. It’s generally stayed the same since its inception. So Lucart’s innovation is a big step in the future of how we recycle and think about toilet paper. We’re very proud to be the sole Australian importer of Lucart’s EcoNatural range. It doesn’t just stop at toilet paper as we also carry napkins, kitchen roll and facial tissues. All created entirely through recycled beverage cartons. So next time you have a carton of milk or juice be sure to recycle it, it could end up as your toilet paper!

FInd out more about the process here or visit Lucart's EcoNatural page