Last year we saved 106 trees. This year we want to save even more.

 environment recycled toilet paper

In 2016, by providing Lucart’s 100% recycled EcoNatural Products to Australia we saved the equivalent of 106 trees of average dimension.

Our EcoNatural range is different from most other ‘recycled’ tissue paper products. Not all recycled paper products are created equal and you must be wary when a brand of tissue paper purports to be ‘recycled.’ Many ‘recycled’ napkins, kitchen towels and toilet papers are just virgin pulp that hasn’t been bleached (hence the dark brown colouring). Also, a lot of so-called ‘recycled’ toilet paper is made from the waste pulp of trees cut from old-growth forests, which sometimes does more harm than good.

Our EcoNatural paper is a light tan colour, which has led to people thinking it doesn’t look ‘recycled’ enough. But you can’t judge a tissue by its colour, the EcoNatural range is 100% recycled out of used beverage cartons rescued from the landfill. This is done through a completely waste-free process that has minimised environmental impact.

According to the US National Resource Defence Council “If every household in the United States replaced just one roll of virgin fibre toilet paper (500 sheets) with 100% recycled ones, we could save 423,900 trees.” Of course, as with most statistics, this only concerns the USA, but I did a bit of amateur maths and worked out if each Australian household used just one roll of recycled toilet paper instead of virgin, Australia could save around 30,000 trees.

In the face of those numbers, 106 trees seems like a small start. But it is a start. Get yourself and your business on board and swap over to 100% recycled paper. Paper that is created from pulling cartons out of a landfill, rather than by chopping down forests.

 Take a look at our full recycled range here.